Fergül Kuzucuoğlu is an internationally experienced thought leader in the multi-channel retail and marketing industry with proven general management and leadership skills. Her passion is delivering commercial, operational and financial step-change by building customer-focused strategies and organizations.

With 18+ years of experience in lifestyle industries in Europe and North America, she has lived in Turkey, Germany, China, and the U.S.A.

AFK Strategies Inc. , a boutique consulting company helping SME’s in different industries to achieve their analytical, revenue and business development goals with creative integrity.  It specializes in market access strategies, brand development, and marketing. She is currently an adviser to Turkish Trade Center New York founded by Turkish Exporters’ Assembly with the supervision of Bursa Ticaret Odası.

Academically, she has served as a guest lecturer in China at Donghua  University joint venture F.I.T. New York and North Caroline State University and St. Peters University in the U.S.

Besides her career as a professional executive and consultant, she also published a book “ Private Label Strategy in Turkish Online Retailing”.