Fergül Kuzucuoğlu is an internationally experienced thought leader in the multi-channel retail & sourcing industry with proven general management and leadership skills. Her passion is delivering commercial, operational and financial step-change by building customer-focused strategies and organizations.

With 15+ years of experience in sourcing, merchandising and selling for fashion and lifestyle retailers in UK, Europe and North America, she is a natural nomad who has lived in Turkey, Germany, China and the USA.

She is the author of “ Private Label Strategy in Turkish Online Retailing” and also the founder of AFK Strategies Inc., a boutique consulting company helping SME’s in different industries to achieve their analytical, revenue and business development goals with creative integrity.  Academically she has served as a guest lecturer in China at Donghua University joint venture F.I.T. New York and North Carolina State University.